This is the full length conversation with Jonny Bentwood, Global Head of Data & Analytics at Golin (PR & Communications) on: How can Western brands be successful at this stage of the Covid-19 crisis and what they can learn from rest of the world data? We talk through some of the key learnings from incoming data from the Asia where they are 2 months ahead of our pandemic curve & practical tips on how brands should be communicating during these times.

Content includes discussion on:

• Change your data modelling technique
• Now is the time to plan
• What to talk about
• Look to trends in the East
• Recognise the change

Consult | Mentor | Grow

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