Data & Analytics

Full Video (18 mins): How brands can succeed during Covid-19 using ROW data including top 5 tips

  • 29 Apr 2020

This is the full length conversation with Jonny Bentwood, Global Head of Data & Analytics at Golin (PR & Communications) on: How can Western brands be successful at this stage of the Covid-19 crisis and what they can learn from rest of the world data? We talk through some of the key learnings from incoming data from the Asia where they are 2 months ahead of our pandemic curve & practical tips on how brands should be communicating during these times.

Content includes discussion on:

  • Change your data modelling technique
  • Now is the time to plan
  • What to talk about
  • Look to trends in the East
  • Recognise the change


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  • Data & Analytics