Case study: Development of AI Driven Products

  • 03 Sep 2019

The Client

A fast growth, on-line, automated consumer platform with HQ in London. Commercially, they provide insightful, analytics-driven products for their growing, international client base across multiple markets.


The Challenge

Our client’s key objective was to bring commercial AI driven products to market by developing compelling, insightful data stories about their client’s business and industry. The main challenges we faced were how to:

  • Effectively exploit the commerciality of data assets
  • Stabilise the delivery roadmap
  • Deliver commercially attractive propositions
  • Maintain the pace of delivery of strategic outcomes whilst exploiting immediate opportunities
  • Integrate advanced data analytics
  • Deliver against growing commercial ambition in new and existing markets


Ammonite’s Solution

We played an integral part in advising on our client’s data strategy, delivery of the strategy and augmentation of their data team and technical capabilities. We achieved this by:

  • Shaping a rolling 18-month strategic roadmap
  • Identifying areas in which data could provide meaningful insights generating monetisable value
  • Creating an ideas factory to raise awareness and develop commercially viable ideas
  • Projectisation of activity across functions
  • Helping orchestrate the roadmaps of each function bringing closer alignment to the strategic roadmap
  • Providing constructive challenge to ideas and planned deliverables
  • Transitioning to an agile scrum delivery model
  • Leading the hiring planning of the data related expansion


The Business Benefit

Ammonite actively guided the client in bringing to market commercially viable AI driven products. This resulted in generating income from new revenue streams and attracting new clients. The business maintained control of their strategy whilst retaining learned knowledge in-house, encouraging further product expansion in the future. We helped plan and build an AI team of data scientists, data engineers and data analysts to drive continuous improvement and products for new and existing markets. Ammonite helped to shift the culture of the business to a more data driven one, vital for its competitive advantage and financial success.


Ammonite’s Engagement

Ammonite provided consultancy services, in the form of a Mentor for the C-level leadership team, cost effectively for 3 days per week. Their Mentor, a data leader with 20 years+ experience of delivering successful data programmes, reported to the CEO as senior authority with responsibility for shaping a rolling 15-month strategic roadmap, the delivery of the strategy and augmentation of the client’s data team and technical capabilities.


Get in touch

To find out how we can help you achieve ROI and gain competitive advantage from AI driven products and your data programme, contact Ammonite.

  • AI