Case Studies

Case study: Development of a Coordinated Data Strategy

  • 21 Jan 2020

The Client

An award winning, dynamic, data led, multi-platform, consumer, large media business. Owners of multiple household brands. The business spans commercial content solutions, insights, member communications, licensing & subscriptions.

 

The Challenge

Brains trust scattered throughout the business including their CIO and a few analysts. The CIO had clear ideas about what needed doing, the data thinking needed to be brought together and a data strategy agreed and implemented.

Project: To help the media business to develop a coordinated data strategy. To develop data and analytics capabilities to produce sophisticated audience and consumer insights and predictive abilities.

 

Ammonite’s Solution

Strategy

Two of Ammonite’s Mentors worked with CIO to help formulate strategy and discuss options as how best to set up the data and analytics capability throughout the organisation covering. Agreed strategy covered: technology, people, potential structures, implementation, time frames etc.

Augment

Working closely with CIO to build the Data & Analytics team around the agreed principles. Through Ammonite’s network, hired a perm Head of Data & Analytics with further small technical team made up of 3 Data Scientist, 2 Data Analysts & 2 Data Engineers.

Implement

Mentors provided ongoing support where appropriate to CIO & new permanent Data & Analytics team.

 

 

The Business Benefit

The result is that the media business now has a skilled and centralised Data and Analytics capability, covering not only BI and Data Analysis, but sophisticated customer modelling and real time personalisation. The team is now self-sufficient and able to expand as a critical part of the growth strategy.

 

 

Get in touch

To find out how we can help you achieve ROI and gain competitive advantage from data driven products and your data programme, contact Ammonite.

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